Senior Marketing Analyst

Position Summary:
 

The Senior Marketing Analyst will partner closely with the Acquisition and Website teams to drive remarkable performance through performance monitoring, testing, optimizations, and innovation. The primary measures of success for the Marketing Analytics team are revenue and new customer acquisition growth, marketing efficiency, and conversion rate increases throughout the funnel.
 

Essential Job Functions:

• Design, build, and maintain a sustainable set of analytics tools to continuously monitor and maintain performance and ROI of marketing campaigns
• Leverage functional expertise to build relationships with the digital acquisition teams
• Advance the business goal of democratizing data by designing and building user-friendly data visualization tools and partnering with the data team to identify new data sources
• Study web and campaign performance to uncover insights and make recommendations for enhancements
• Develop and implement targeting methodologies and harness insights from website data, consumer data, and surveys to improve customer acquisition
• Drive improvement in customer acquisition efficacy, efficiency and growth through analytics
• Influence real-time campaign decisions and investments

Knowledge, Skills, Abilities:

• Undergraduate degree
• 2 years of experience in analytics roles supporting highly scaled digital marketing capabilities
• High-energy, collaborative, creative, and strategic
• Strong interpersonal, and communication skills
• Knowledge of standard economic frameworks for customer acquisition
• Experience in analyzing business impact and ROI from marketing campaigns, media channels and mix allocation
• Curiosity to dig deep with solution development focus for marketing data problems
• Understanding of statistical concepts and how they are applied in marketing
• Technical Skills:
• Experience Analyzing campaigns through Google’s Marketing Suite (Ads/Google Analytics)
• Proven experience using SQL to pull and organize data from large databases
• Proficient in Tableau or other data visualization tools