B2B Marketing Coordinator
We’re looking for an energetic, ambitious, multi-tasking marketer who thrives in a fast-paced environment to join our B2B Marketing team. This is an excellent opportunity to work on a broad range of marketing projects in collaboration with our dynamic team, while positioning yourself for career growth.
As B2B Marketing Coordinator, you will be responsible for a variety of tasks focused on lead generation and driving new B2B sales. This position will support B2B marketing and sales efforts for our High School product by assisting in the development and management of marketing campaigns; helping support the rollout of new products; analyzing the effectiveness of marketing activities; preparing reports and help maintain our lead databases.
Essential Job Functions
Implement marketing campaigns and support lead gen efforts by developing emails & landing pages, writing website copy, creating lead nurture campaigns, and constantly A/B testing to optimize performance
Support sales in moving leads through the funnel with the creation of engaging and effective sales enablement content, including decks, brochures, email sequences, and more
Plan live and digital events (webinars, conference exhibitor booths, etc.) by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
Prepare marketing reports by collecting, analyzing, and summarizing sales data; analyze the effectiveness of various marketing channels and make recommendations based on trends
Build knowledge of our high school product and GTM channels and serve as a strategic voice for determining new content needs to drive leads; stay up-to-date on relevant industry happenings and our target audiences
Manage lead list and monitor lead assignment workflows
Skills & Abilities
One (1) year experience in a B2B marketing role is preferred, lead gen experiences a plus
Experience with copywriting and different styles of writing
Project and campaign management experience
Excellent attention to detail and strong organizational skills
Ability to work independently as well as in a team environment, often under tight deadlines
Genuine collaborative team player who wants to see others and themselves thrive
Analytical skills to determine marketing effectiveness of lead generation efforts, test and track campaigns, and use data to drive decision-making
Experience with marketing automation tools (HubSpot, Marketo, etc.) and CRM systems (Salesforce, etc.) a plus
Copy writing; strong written and verbal communication skills
Proficient in Microsoft Office, PowerPoint, Excel
- Pay Type Salary