Senior Director, Performance & Lifecycle Marketing

New York, 850 Third Ave, New York, New York, United States of America ● Schaumburg, 450 Remington Rd., Schaumburg, Illinois, United States of America Req #159
Monday, March 6, 2023

Senior Director, Performance & Lifecycle Marketing

New York, NY or Schaumburg, IL

Hybrid (50% onsite, 50% remote)

TouchTunes is the world's largest in-venue interactive music and entertainment platform, with our connected jukeboxes featured in over 65,000 locations globally. Our music experience inspires emotional connections in shared spaces, enhancing the way people interact with each other and their environment. Millions of songs are played daily across the TouchTunes network, with our popular mobile app driving the vast majority of plays. 

As Head of Performance & Lifecycle Marketing you will build and oversee the end-to-end strategy and execution for customer acquisition and performance paid media, lifecycle/CRM communications and loyalty marketing.

Day To Day:

  • Formulate and champion the strategy to achieve TouchTunes business targets and performance goals through customer-focused and data-led marketing campaigns and programs
  • Lead and develop a team of performance media, CRM and loyalty subject matter experts
  • Implement, manage, and improve KPIs across all digital channels to meet quarterly acquisition targets while maintaining LTV/CAC
  • Use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal stakeholders
  • Partner with tech and product to developing data strategies and new in-app features that improve conversions across marketing funnels
  • Accountable for lifecycle in-app nonfictions and email campaigns across the customer lifecycle with a specific focus on onboarding customers to developing repeat customers, increasing engagement, and loyalty
  • Educate marketing organization on best practices in email, web, and landing page design and appropriate use of personalization across channels; integrate insights and learnings into new work while continually optimizing work in progress.
  • Create A/B tests to discover better content engagement and optimize content and customer journeys according to the results

Your Profile:

  • 10+ years of experience as a marketing leader who has successfully delivered growth results across performance marketing and CRM/loyalty programs within a highly competitive consumer or retail business
  • Know the entire performance marketing and CRM and lifecycle landscape, and have a perspective on how to build world-class campaigns in today’s changing landscape – this includes knowledge of the tools to use, running effective campaigns, the metrics to measure, and the proper attribution methodologies
  • A strategic leader with a deep understanding of how to balance the goal of rapid growth of brand awareness with an emphasis on driving positive return on investment from a highly-optimized mid-low funnel
  • Experience running analytically-rigorous experiments and making data-driven decisions
  • Proven success in working with cross-functional teams to create and execute against shared goals that are based on data-informed hypotheses.
  • Experience working with in-house technical teams to drive the product roadmaps for automation, optimization and personalization
  • Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.
  • Experience managing paid digital channels including Facebook and Google - maximizing LTV/CAC and ESP and CDP platforms


  • Working in a culture that likes to drive constant innovation
  • Competitive insurance packages (health, dental, vision)
  • Unlimited sick time
  • Pet insurance
  • Competitive 401K package with company match
  • Hybrid working environment
  • Access to Udemy for unlimited training programs
  • WorkLifeWell, provider of on-demand behavioral health management including wellness classes, workshops and yoga.
  • Pre-tax benefits: Commuter, Dependent Care FSA etc.

Work Requirements:

  • In an effort to protect our fellow employees, their families and our customers, TouchTunes requires all employees working onsite to receive the COVID-19 vaccination with exemptions only for limited reasons required by law.
  • Must be authorized to work in the United States
  • Travel 5-10%

TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


Other details

  • Job Family Marketing
  • Pay Type Salary
  • Min Hiring Rate $160,000.00
  • Max Hiring Rate $190,000.00