Senior Manager of Marketing Analytics

10 Exchange Pl, Jersey City, NJ 07302, USA Req #17221
Monday, January 30, 2023
Start a career and Get More in Return®. Jackson Hewitt offices are working hard for the hardest working, and we are on a mission to completely change the way our customers engage with their taxes. At Jackson Hewitt, you’ll find work that works for you and adds up. We’ve got flexibility, career development opportunities, and a chance to work in your neighborhood. We’ve got your back, since we are one of the nation’s largest retailers (nearly 6,000 locations). We have a passion for our employees and our customers. We recognize and appreciate our corporate and local office team members are our greatest assets.

The Senior Manager, Digital Analytics has a key role in Jackson Hewitt’s Digital Marketing strategy. This role will provide vital insights into Digital performance and help the business make decisions informed by data to grow conversion and revenue.

The primary role of the Senior Manager, Digital Analytics is to drive digital marketing improvements through data-led analysis and insights. To be successful in this role, you must enjoy delivering not just the “what”, but also the “why”. You need to be comfortable learning new tools and use analytical approaches to make recommendations, and passionately advocate for changes that will help the team deliver continuous improvements to Digital KPIs.

What you’ll do here:

  • Lead analytics and reporting for Digital Marketing
  • Lead development and own reports/dashboards using Google Analytics and other marketing analytics tools related to website behavior and business performance
  • Collaborate cross-functionally to setup and implement all aspects of new campaign rollout, including performance tracking and optimization
  • Make actionable recommendations to improve Digital performance and group KPIs
  • Design and develop customer journey reports by combining insights from digital analytics data with core business data to identify opportunities for optimization across different customer acquisition channels
  • Work closely with Marketing leaders to create yearly goals for all channels
  • Embody Continuous Improvement philosophy to improve existing workflows

Skills you’ll bring for success:

  • Minimum 3 years’ progressive experience in digital marketing – owned and paid channels (ex: Display, SEM, SEO, Social), media – and web analytics
  • Minimum 3 years’ experience with Google Analytics (Universal Analytics 360 or GA4) for generating insights from digital marketing data and setup/manage campaigns (Tag/Pixel Management, Triggers, Properties/View/Segments, UTM, etc.)
  • Experience generating actionable insights using Google Search Console for main site is a must (experience with local office pages is a big plus)
  • 2+ years’ experience working in a fast-paced environment to uncover insights from data and use quantitative methods to find opportunities for optimization
  • 2+ years’ experience liaising with channel owners to setup, track and optimize digital and CRM campaigns
  • 2+ years’ experience building and/or managing reports/dashboards using BI tools (ex: Looker Studio, Qlik Sense, Tableau, etc.) with high visibility (senior leadership and large audience)
  • Experience managing partnerships with digital marketing vendors/consultants
  • Experience presenting insights and recommendations to senior leadership
  • Proficiency with Excel and PowerPoint
  • Strong organizational skills, portfolio prioritization and ownership
  • Prompt stakeholder management via excellent written and verbal communication skills
  • Good to have (not required to apply, but willing to learn on role):
    • Familiarity with SQL and/or other programming language,
    • Familiarity with Customer Data Platform (CDP) & Identity Data Management Platform (IDMP),
    • Familiarity developing dashboards/reports using BI tools, and
    • Familiarity with A/B testing, Media Mix Model (MMM), Multi-Touch Attribution (MTA), and Customer Lifetime Value (LTV)

What you’ll get if you join us:

  • Competitive Salary + Bonus
  • Unlimited Paid Time Off + 12 Paid Holidays
  • Fidelity 401k + Match
  • Medical, Dental, Vision, EAP, Supplemental, Life, STD, LTD, HSA, FSA, Commuter
  • Wellness activities throughout the year
  • Parental Leave, Elder Care Leave, Volunteer Time Off
  • Education Assistance (Reimbursement) Program
  • Employee Referral Program
  • Pet Insurance
  • Company Celebrations, Appreciation Events, and Team Building
  • Business casual dress with jeans daily
  • Innovative culture with an open and collaborative environment
  • Ample opportunity to develop core and new skillsets and have a stake in your own success
  • Freedom to create your best work and make a visible impact on the organization
We appreciate your interest in Jackson Hewitt Tax Service. Jackson Hewitt Tax Service is an equal employment opportunity employer. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age (40 and over), disability, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. Jackson Hewitt Tax Service also prohibits harassment of applicants or employees based on any of these protected categories. It is also Jackson Hewitt Tax Service’s policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.

Other details

  • Job Family Marketing
  • Pay Type Salary
  • Employment Indicator Corporate
Location on Google Maps
  • 10 Exchange Pl, Jersey City, NJ 07302, USA