Marketing Specialist

1331 Edgehill Rd, Columbus, OH 43212, USA Req #2787
Wednesday, January 25, 2023

Goodwill's Mission:  Transforming the lives of the individuals with disabilities and other barriers through pathways to independence and the power of work.


The Marketing Communications Specialist will present strong brand focused social media content and engage with existing and prospective customers through strategic use of graphics, logos, and other promotional products.

Essential Job Functions


·        Develops and implements digital and social marketing tactics to support mission awareness, donated goods retail and recruiting goals of Goodwill Columbus.

·        Creates and posts creative content on blogs, social media, web, and other digital and print platforms to grow audience share, impressions, and engagement.

·        Works cross-functionally with internal and external teams to capitalize on synergies between business units and assure timely execution of projects.

·        Conceptualizes and produces video, photographic, and digital marketing materials for mission stories, retail and donation strategies, fundraising, advertising, recruiting, and brand support.

·        Manages website and other digital assets to align with current organizational messaging and branding.

·        Utilizes email marketing platform to design contemporary, targeted, and engaging marketing campaigns.

·        Provides strategic counsel to internal and external stakeholders, conceptualize objectives, reach consensus, execute multimedia campaigns, and produce engaging content that enhances brand awareness and achieves agency goals.

·        Tracks, evaluates, and reports effectiveness of marketing campaigns, including Goodwill Industries International initiatives, meeting all established deadlines.

·        Monitors company social media accounts and departmental email inboxes; responds to incoming messages and comments focused on brand building, mission awareness, and cross functional objectives.

·        Responsible for weekly and monthly social media performance and channel engagement metrics; reporting performance metrics and providing clear, actionable insights.



Ancillary Job Functions


  • Supports the Marketing and Development team by assisting as needed with retail/fundraising/employee events.
  • Performs all other duties as assigned.


Education and Experience An equivalent combination of education, training and experience will be considered.


  • Skill set in Journalism, Mass Communications, Digital Communications, Marketing or equivalent.
  • Minimum of 2 years’ experience serving in similar role.
  • Expertise in content management systems, email marketing systems, video editing and graphic design software.
  • Comprehensive experience using social media platforms such as Facebook, Twitter, YouTube, Pinterest, LinkedIn, Instagram, TikTok and knowledge of emerging platforms.



Knowledge, Skills and Abilities which may be representative, but not all-inclusive of those commonly associated with this position.


  • Exceptional customer service skills.
  • Communicates professionally and effectively in writing and verbally with other team members, the media, and members of the public, demonstrating positive customer service, dedication to mission, and an upbeat team-oriented attitude.
  • Organized, meets deadlines, with effective time management skills.
  • Contributes to a positive and collaborative work environment, sharing ideas, input and creativity with peers.



Work Environment Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.


  • General office conditions. Exposed to moderate noise levels
  • Travel as needed, primarily but not exclusively, in the Columbus metropolitan area.

At Goodwill, we'll help you reach your potential while you help others reach theirs. Want to enjoy coming to work? So do we!   
Our full-time benefits include:

  • Promotion and Growth Opportunities 
  • Company paid life and long-term disability insurance
  • Health, Dental and Vision insurance the 1st of the month after 30 days
  • Voluntary life, short-term disability, accident,  and critical illness
  • Paid time off
  • Retirement plan
  • Employee Discount at all Goodwill Columbus Stores

Goodwill Columbus is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

For more information, we invite you to visit our website at

  • Other details

    • Pay Type Salary
    Location on Google Maps
    • 1331 Edgehill Rd, Columbus, OH 43212, USA