Client Strategist - Sales Ops

United States ● Virtual Req #26648
Monday, February 6, 2023
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

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The Client Marketing Strategist is a client-facing role that is responsible for the management of integrated marketing solutions, media planning, digital and mobile solutions, research, analysis, ad concepts, creative solutions and strategy based on market specific industry and core customer information for specified geographical or segment-based clients. The Client Marketing Strategist takes the gathered information in combination with audience-based selling principles and applies it to recommendations for clients in the form of data, ad design, digital and creative solutions and sales presentations to grow and/or maintain existing revenue and drive measurable results. Working together with advertising sales executives, the Client Marketing Strategist builds integrated marketing client solutions proposals that drive best-in-class results while achieving annual segment, market share and incremental revenue growth targets. This role will work as a subject matter expert for their designated industry/segment, providing thought leadership and solution innovation to their sales partners and clients based on that knowledge.

Key Responsibilities

  • Collaborate with advertising sales and insights to understand client business needs
  • Perform in-depth analysis of data to identify opportunities to increase market share and incorporate knowledge of client’s market and Gannett suite of products, especially digital, mobile and DMS solutions.
  • Prepare and lead client presentations and/or proposals to include research and analysis data as needed
  • Develop insight-based sales enablement materials to be shared as best practices throughout the organization.
  • Utilize local and national research tools and programs to compile and analyze data.
  • Develop and present information, research, ad concepts or other elements to clients.
  • Work in tandem with account executives to help build a continuous pipeline of sales prospects and building strategies to maximize revenue potential within designated segment for local market
  • Foster and grow relationships with key assigned advertising clients.
  • Produce creative briefs and work with creative teams on message development.

Desired Characteristics and Experience

The ideal Client Marketing Strategist will be a creative, yet pragmatic executive who will support the company’s efforts to drive transformation in the face of intensifying competitive pressure and rapidly changing media consumption patterns. You should possess a high digital marketing acumen and be able to thrive in a matrix organization, balance competing priorities while maintaining a tight focus on achieving target objectives. We are seeking someone with a demonstrated responsibility and accountability for delivering significant revenue in a competitive business-to-business environment.

  • Bachelor's Degree in marketing, business or related field. Note: A comparable combination of education/experience and/or training will be considered equivalent.
  • 5+ years of strategic marketing, media planning, digital marketing, market research and/or sales management experience.
  • Strategic capabilities, technical marketing, digital marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding.
  • Highly proficient in digital media & digital marketing solutions and how advertisers can utilize digital marketing to drive results for their businesses.
  • Organizational and project management skills.
  • Solid background in market research and application.
  • Considered a thought-leader in digital/social media marketing and stays current on digital marketing trends.
  • Ability to pull and analyze research and develop effective marketing presentations
  • Fully understands audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy

The annualized base salary for this role will range between $45,000 and $105,800.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.  

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at

Other details

  • Job Family Client Strategy
  • Job Function Marketing Solutions
  • Pay Type Salary
Location on Google Maps
  • United States
  • Virtual