Position Summary:

The Marketing team is hiring for a Marketing Manager that will report into the Executive Director, Marketing. The Marketing team focuses on launching new product categories and SKU’s. The team has a laser focus on delivering project milestones on time, in budget, and with superior quality while partnering with cross functional stakeholders.

We are looking for a seasoned NPD lead with a detail oriented lens and proven advanced portfolio management. As a Marketing Manager you will collaborate with Creative, Retail Marketing, Research & Development, Regulatory, and Finance. You are a self-starter who is excellent at follow-through and creative problem solving. You are persistent and adaptable, always eager to learn something new.

What You’ll Do:

New Product Feasibility Evaluation

• Translate portfolio analysis into strategy and execution for the US Market
• Find white spaces
• Recommend SKU rationalization (fragrances, colors, low sellers)
• Determine size of opportunity + target audience

Financial and Competitive Analysis

• Forecasting
• Pricing
• Return on investment
• Costing direction
• Competitive review

Artwork Project Management

• Create and manage timelines with stakeholders through creative and regulatory reviews
• Organize briefs through to artwork trafficking and approval

Implementation of New Programs

• Support team with formula testing and sustainability
• Recruitment and tracking formula samples
• Summarize formula evaluations
• Maintain brand archives

External Partnerships with vendors

• Support lab and contract manufacturer briefs for formula development for haircare
• Identify packaging and fragrance direction

Who you are:

• 5 years of experience in global marketing product development with 2+ years in developing hair products
• Strong passion and enthusiasm for the hair care category
• Experience in product concepting, ideation, packaging, formula design
• Experience in go to market asset production: creative briefs to internal creative team and agencies
• Proven track record of delivering and planning project timelines
• Experience in working with labs, fragrance houses and CMS
• Creative and analytical thinker with an ability to simplify and navigate through complexity to find ways to get the job done.
• Leans in, helps teammates, makes it happen.
• Creative thinking and flexibility.
• Strong verbal and written communication skills.
• Ability to work collaboratively across functional teams with a positive attitude
• Able to influence and provide feedback to shape business decisions, provide recommendations grounded in facts gathered from cross functional partners (labs, demand planning, retail team)

This is a hybrid role and is required to report to the NYC office 2x/week.

Employment Category:

• Full Time, Exempt

The anticipated annual base salary range for this role is $75,000 - $95,000. Actual compensation will be commensurate with experience, qualifications, knowledge and skills.