Physician Relations Manager - Healthcare Sales & Marketing

Role Responsibilities:

The Physician Relations Manager develops strategic initiatives to nurture and grow Centauri’s hospital client’s outpatient services. The Physician Relations Manager brings a disciplined and tactical approach to managing their assigned territory, developing strategic relationships, and ensuring market share growth.
Please watch the video below from one of our current Physician Relations Managers: https://www.youtube.com/watch?v=lXAhJGEm47M

Role Responsibilities:

• Manage territory leading relationship development and new business   generation
• Identify and build relationships with referring physicians, schedulers, and office   staff in the primary, secondary, and tertiary service areas, and surrounding   communities
• Design and follow a disciplined call route. Make routine cold calls on new   physician offices.
• Serve as a liaison between the hospital and physician offices to uncover   customer needs, concerns, and appreciation. Work with hospital physician   liaison(s) to coordinate field activity, market feedback, and follow up tasks
• Manage territory strategically to increase the number of referrals to the facility and drive imaging and other OP volumes. Center call activity and emphasis on physicians or physician groups with significant referral potential
• Routinely monitor and gain information on competition in the outpatient marketplace. Benchmark services against competition
• Lead multiple marketing initiatives by developing and implementing marketing strategies and promotional activities including, but not limited to creating promotional materials, planning educational and speaker programs, scheduling lunches and out-of-office time with physicians and office staff, etc.
• Collaborate with the hospital’s Marketing team to plan and execute marketing efforts, focusing on referring physicians in the hospital’s target market
• Identify and research potential areas of growth
• Solicit feedback from referring physicians to understand strengths and weaknesses of services from customers’ standpoint
• Identify areas for improvement and execute plans to resolve problems
• Work across departments and with various department personnel to complete tasks and resolve issues
• Routinely meet with management, radiology director, other service line Directors, marketing, and radiologists to provide feedback received from customers and market information
• Report on activity level and outcomes of activities and initiatives on a regular basis focusing on volume growth and problem resolution
• Research and stay abreast of news and technological advancements in the field of medical imaging and other designated service lines
• Understands and agrees to role-specific information security access and responsibilities.
• Ensures safety and confidentiality of data and systems by adhering to the organizations information security policies
• Reads, understands, and agrees to security policies and complete all annual security and compliance training                                      

Role Requirements:

• 3 years sales experience required, preferably in healthcare or medical device
• Highly effective organizational and administrative skills
• Strong communication skills, both written and verbal
• Proven ability to work efficiently in a fast-paced environment while managing competing priorities
• Possess existing relationships with physicians/medical offices in the immediate territory preferred
• Highly motivated and self-directed with the ability to work independently and collaboratively to effectively solve problems and drive results
• Strong analytical skills with the ability to think strategically and continually improve processes
• Bachelor’s Degree