Assistant Director, Membership & Annual Giving
The Assistant Director, Membership and Annual Giving works with the Director of Membership and Annual Giving in the creation and implementation of strategies designed to acquire new members, retain existing members, expand, and diversify our member community, and deepen member engagement with the four museums. The ideal candidate will understand how to develop messaging and content for a wide range of diverse audiences, oversee complex multi-channel marketing and sales campaigns, measure program and campaign outcomes, effectively manage teams, and create and adhere to project deadlines. This position supervises assigned managers and oversees management and production for projects and campaigns in the assigned areas. Candidate must coordinate efforts and work cooperatively with the development team, the museum staffs, consultants, volunteers, and leadership to ensure that efforts support the overall goals of the institution and follow best practices in the industry.
Night, weekend, and holiday work is required.
This Full-Time position is eligible for the Carnegie Museums of Pittsburgh’s many Benefits.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Results oriented with a record of demonstrated success in marketing, sales, communication, or similar industry.
- Excellent project management skills required.
- Ability to collaborate effectively with staff and interdepartmentally.
- Strong copy writing skills with the ability to write compelling stories for multiple platforms using a variety of voices.
- Extensive experience with cross-platform marketing, digital marketing, digital platforms and trends, and audience development.
- Ability to prioritize tasks and work accurately under deadlines and the pressure of a fast-paced work environment, handle multiple assignments at once, while paying strict attention to detail.
- Graphic design, photography, and video editing experience preferred.
- Proficiency with Microsoft Office and database/CRM management required; Raiser’s Edge and/or Luminate software experience a plus.
EDUCATION AND EXPERIENCE:
- Bachelor’s degree in Marketing or Communications or equivalent combination of education and experience required
- Minimum of 5 years of sales, marketing, or audience development experience required.
- Supervisory experience required.
- Experience working in non-profit educational or cultural organizations desirable.
- Experience working with volunteers preferred.
- Familiarity with the local, regional, and national funding community a plus.
ESSENTIAL FUNCTIONS AND ACCOUNTABILITIES:
- Work with the director to enact audience development and engagement strategies to expand and diversify the membership base and programs.
- Collaborate with the director and managers on developing strategies for member acquisition and retention.
- Act as a traffic manager for all membership marketing campaigns and membership programs, overseeing the flow of projects and communication from inception to completion.
- Create project schedules for multi-channel marketing campaigns, including marketing for fundraising, programs and events, and telemarketing. Ensures all project deadlines are met.
- Assist in maintaining complete and accurate records of project status and performance.
- Research museums and membership industry trends and statistics to provide insights and evaluate and improve strategy and outreach.
- Help develop metrics to track and analyze fundraising campaign success, member engagement, and audience development strategies across marketing platforms and membership programs.
- Work with director to develop and analyze data on visitor behavior, audience research, consumer trends and market analysis with an emphasis on identifying and engaging target audiences, including underserved communities.
- Measure program outcomes and success using a variety of methods, including reports, heat maps, surveys, audience profiles, visitor journey maps, market research, benchmarking, A/B testing, and more.
- Review and update the membership style guide and ensure that membership branding and copy is consistent across all channels of communication.
- Assist with writing, proofreading, and editing copy across all marketing assets and membership programs.
- Develop telemarketing lead schedules and messaging to ensure successful telemarketing campaigns are coordinated with other campaign initiatives across the department. Track the performance and success of the campaigns.
- Create cohesive scripts and messaging for phone and on-site sales.
- Represent CMP’s membership program in public and at internal and external events. Nights, weekends, and holidays are required.
- Identify, track and report on sponsorship opportunities and recognition across membership marketing assets and programs.
- Complete monthly inventories of collateral materials
- Other duties as assigned to support the Director of Membership & Annual Fund
Carnegie Museums is an Equal Opportunity-Affirmative Action Employer – Minorities / Females / Veterans / Individuals with Disabilities / Sexual Orientation / Gender Identity
The above job description reflects the essential functions and qualifications for the position identified, and shall not be construed as a detailed description of all the work requirements that may be inherent in the position. The job description does not constitute an employment contract and does not alter the at-will relationship between CMP and the employee.
*GUIDANCE ON ESSENTIAL FUNCTIONS: The Americans with Disabilities Act (“ADA”) requires employers to consider and accommodate qualified individuals with disabilities. An individual is qualified if he or she can perform the essential functions of a job with or without reasonable accommodation. An essential job function is any task that is a fundamental part of the job. When considering essentiality, one must focus upon whether the function is essential to this particular job and not to the department as a whole. Some additional guidance on essential functions follows below. Please note that the following guidelines are non-exhaustive. If you have any questions or need additional guidance, please contact Human Resources. A. Is the function required to be performed on a regular basis? If the function is rarely performed, it may not be essential. B. Is the function highly specialized? Is the incumbent hired for his/her expertise or ability to perform the function? The need for special expertise is an indication of an essential function. C. Does the position exist, at least in part, to perform the function? If so, the function is more likely to be essential. D. How much time is spent performing the function and how often? Note that even functions performed 10% of the time could be essential if they are required on a regular basis. E. Would elimination of the function fundamentally alter the job? If so, the function is more likely to be essential. F. What are the consequences of not requiring the incumbent to perform the function? If they are significant, the function is more likely to be essential. G. Are there a limited number of employees among whom the performance of the function could be distributed if the incumbent could not perform it? If so, it is more likely to be essential.
- Pay Type Salary
- Carnegie Museums of Pittsburgh, 4400 Forbes Avenue, Pittsburgh, Pennsylvania, United States of America