Internal Communications Specialist and Intranet Editor

Internal Communications Specialist and Intranet Editor

Brief Description

The Internal Communications Specialist and Intranet Editor is responsible for: ·       Serving as the single point-of-contact for the CAP’s employee intranet, including all technical, people, and communication aspects, offering efficiency and ensuring accountability. ·       Serving as the key intranet strategist, implementer, trainer and owner of content management and workflow. ·       Developing and maintaining intranet content, including guiding other content managers and creators. ·       Stewarding intranet style and content, collecting content that employees have written and placing it on the intranet using best practice for content placement given technological considerations. ·       Training employees on the process they are expected to follow to post content to the intranet, including use of tagging and other best practices. ·       Building employee excitement around intranet contributions. ·       Ensuring a high degree of collaboration with Digital Services to ensure web brand consistency across the enterprise. ·       Developing and maintaining a calendar of year-to-year and year-specific needs for intranet communications. ·       Continuously monitoring results, seeking internal and external feedback, benchmarks, and metrics (eg, Google Analytics). ·       Keeping abreast of new intranet associated technologies to improve employee engagement, efficiency, and ROI.

 

Source of Supervision

The Internal Communications Specialist and Intranet Editor reports directly to: ·       Director, Corporate and Internal Communications

 

Direction Exercised

The Internal Communications Specialist and Intranet Editor supervises: ·       N/A

 

Specific Duties

Primary duties and responsibilities of Intranet Administrator, Internal Communications:    Content Management   ·       Develop and maintain editorial calendar aligned to overall internal communications strategy and calendar. ·       Proactively reach out to all employees to find news and feature stories ·       Write stories to engage employees, improve productivity, and contribute to the CAP’s corporate culture. ·       Write and deploy timely and current employee news on the intranet. ·       Ideate, create and coordinate content to post on the intranet and measure engagement ·       Manage various forms of multimedia, including photos, videos, and audio. Including solicitation from employees and others and editing, as needed, in coordination with other CAP staff (eg, Creative). ·       Own content governance and workflow, including defining, reaching agreement across teams, content approvals, and periodic auditing. ·       Define and review content model, content types, and overall information architecture. ·       Introduce and implement content taxonomy, tagging, descriptions, etc., to improve content discoverability   Technical: ·       Develop intranet hierarchy and CAP-branded page templates, etc. ·       Develop, maintain, and socialize/reinforce intranet governance structure. ·       Oversee ongoing page management and serve as last point of page approval for content and CAP style and brand. ·       Pay close attention to CAP style, serving on the CAP style team, evolving style as technology changes and business needs demand. ·       Innovate, regularly “bringing the outside in” with new learnings and opportunities to use technology and new efficiencies to engage employees. ·       Develop and execute “content migration/creation” strategy and process for the CAP’s intranet.     People & Management ·       Serve as the single point of contact across IS, Digital, and employee page managers/content owners for the CAP’s intranet. ·       Serve as the single point of contact for intranet content requests from employees. ·       Host group and one-on-one trainings and counsel page managers and content owners on an ongoing basis (eg, mirror as appropriate CAP.org content owner management and newsletters, etc.) ·       Exhibit partnership with and respect for page managers, demonstrating curiosity about their needs and views while offering information and recommendations to help drive results. ·       Attend CAP Communications monthly editorial publicity meetings as well as Digital Services-related web meetings, and appropriate internal communications planning meetings with HR for cohesion and synergy.

Knowledge / Skills Required/ Preferred

Personal: ·       Strong interpersonal communications skills. ·        Strong training skills.   Professional: ·    Comfortable working with staff at all levels throughout the organization. ·       Comfortable training and coaching, with direct feedback, staff at all levels. ·       Comfortable working in a matrix environment (eg, leading and supporting projects, as needed). ·       Ability to manage multiple assignments independently. ·       High level of organization and detail. ·       Excellent editing, writing, and proofreading skills.   Technical: ·      Thorough understanding of SharePoint for content creation and design, including basic understanding of HTML coding. ·       Proficient in the Microsoft environment, (eg, Word, Outlook, PowerPoint, and Excel). ·       Strong organizational and project management skills, with capability to use various systems to track and share progress. ·       Willingness to learn new systems, as needed, in support of the enterprise as a whole (eg, Oracle; or communications specifically, media monitoring, and other media tools).

 

 

Education / Experience

Education: ·       Journalism, communications, or similar degree and background.   Experience: ·       At least 5 years of intranet management and employee communications experience. ·       Strong editing and writing skills. ·       Strong skills in developing, implementing, and adhering to style guidelines. ·       Experience in melding text, images, and content to create stories that engage employees as determined by metrics and anecdotal evidence. ·       Demonstrated experience in creative use of evolving technologies. ·       Demonstrated experience in successfully managing and tracking projects. ·       Experience in coaching and training. ·       Strong project management skills with ability to meet multiple deadlines for multiple projects. Related certifications: ·       SharePoint certifications or other related training and experience. ·       Possible project management certifications.