MARKETING & COMMUNICATIONS DIRECTOR

WE ARE BANK OF LABOR

How have we managed to thrive for nearly 100 years as your reliable, locally-owned bank? It’s because we have not lost sight of the importance of friendly, personal service. At the same time, we’re nimble, tech-smart and ready to find creative solutions many mega banks are just not set up to handle. 
We’re that close-knit team of bankers who stand together for our community, our neighbors and our future. We offer innovative solutions for a changing world, combining exceptional service with convenience—the best of past and present. We’ve got your back, so to speak, which is exactly what makes us feel less like just-another-bank and more like your trusted financial partner — a bank you choose to keep for generations.

JOB SUMMARY:

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Four-year degree in Marketing or Communications and knowledge of more than one major area of banking similar to what is acquired through an accredited graduate school of banking; advanced Marketing or Communications degree preferred
• A minimum of 12+ year’s experience in Marketing / Communications and or Public Relations is required
• (5+ year’s experience in banking is preferred)
• Previous management/director of a Marketing or Communications Division/Department is expected
• Proficiency in interpersonal communications, verbal and written, is required
• Strong PC skills in Microsoft Word, WordPress and a digital communications platform like MailChimp are required; Adobe Suite and video editing experience is helpful
• Experience in management and content development for social media platforms and related scheduling software including Facebook, LinkedIn, Instagram, YouTube, Social Pilot is preferred
• Familiarity with data analytics tool like Google Analytics is preferred
• Strong organizational, team leadership and time management skills are required
• Good public speaking skills are required

PRIMARY RESPONSIBILITIES / EXPECTATIONS:

• Job Performance Behaviors: Contributing to organization success, job effectiveness, relationships and customer satisfaction.  

• Oversees day to day operations of the Marketing Division. Supervises staff and leads in the creation and development of short- & long-term goals, objectives, and priorities for the bank’s marketing, market research, branding process, web page, advertising and public relations messaging.   

• Develop and administer policies and procedures for the bank’s marketing business development, advertising, internal communications, security and public relations messaging.   

• Assist in the profitability analysis of our customers, products, events, and promotions.   

Specific Duties

• In consultation with Senior Management, develops short- and long-term goals, objectives, and priorities for the bank’s marketing, business development, advertising, market research, and public relations functions.  Participates in management meetings.

• Managing the branding process (includes internal/external communications, managing the vendor process, identifying target markets and sales strategies, etc.)
• Leads Social-Media Advisory Research Team (SMART) taskforce, which meets quarterly to review internal and external communications with staff representation from all bank divisions.

• Supervise regular review and management of the web site (graphics, contents, design, etc.), social media platforms and other digital content
• Leads creation and development of internal communications, including weekly staffing updates, quarterly, anniversary announcements, quarterly internal Communications newsletter, break room signage and, collaboration with the Advantage Committee, staff events
• Develops and administers policies and procedures for the bank’s marketing, business development, advertising, employee communications and public relations functions
• Hires and supervises Marketing /Communications staff.  Oversees day-to-day operations of the Marketing / Communications Division
• Develops and administers budget for the Department
• Referrals for Incentive/Sales Plan

Performance Expectations/Measurements

• Meet or exceed project target dates or promotional deadlines
• Present reports to senior management and the Board with timeliness and accuracy
• Maintain excellent interpersonal relations with all contacts

SECONDARY RESPONSIBILITIES:

• Track our product performance, review external competition and utilize market research to develop promotions or product improvements to extend product lifecycles.
• Oversee and coordinate all media buys and offers guidance on promo item selection and logo production.
• Assist in the profitability analysis of our customers and products.  Base events and promotions on this information.
• Participate and represent the bank in numerous community and professional organizations and related events
• Continually review journals, articles, publications and other materials to be apprised of regulatory and legal changes

ADDITIONAL RESPONSIBILITIES:  

• Other duties as assigned or deemed necessary by President or Division Head, ensuring a continuous workflow of daily operations