Large Logo and Name

Digital Merchandiser

Park City Office, 1678 West Redstone Center Drive, Park City, Utah, United States of America Req #67
Monday, November 7, 2022


The Backcountry Digital Merchandiser will work within our product listing pages, marketing campaigns, & email promotions to ensure accurate and appropriate product placement throughout the Backcountry site.  The ideal candidate has an analytical mindset, ability to extract data to make decisions, attention to detail, creative perspective on how to present products,  desire to improve site user experience, and is self-motivated.  This role provides an opportunity for the candidate to further their career at Backcountry, while interfacing cross functionally with Merchandising, Marketing, Creative, and Product teams.  



  • Daily campaign management and visual collection merchandising 
  • Create and maintain optimal product placement through internal search and navigation utilizing commerce search tools and daily product boosting 
  • Build collecition pages for sales, promotions and featured product to drive sales and margin dollars 
  • Complete site campaign and email QAs for sales and full price collections; give final signoff on campaign including identifying incorrect product, broken links, inventory concerns & other customer experience issues 
  • Full ownership of sales & full price stories; working cross functionally with Merchandising teams to recommend featured styles, collaborating with brand managers on campaign layout & user experience, rules page creation, final campaign signoff   
  • Build & manage product boosts & blocks on search, category, and rules pages to ensure premium product placement through all product browsing paths 
  • Analyze sales, sell-through, and search results to inform product placement through internal search and navigation to ensure increase of revenue and CVR 
  • Identify opportunities & execute on creation of internal search synonyms & redirect rules to ensure accurate, unbroken search results 
  • Site merchandising maintenance; report observed product-mapping, taxonomy, content related irregularities and take appropriate steps to resolve issues 
  • Manage the Unsited Report with Product Data Teams; troubleshoot issue SKUs & appropriately site products to the correct categories 
  • Coordinate with buying team to identify key/flagship SKUs for optimal product visibility in collections, promos and marketing efforts to align style selection and brand image 
  • Track internal search KPI’s & report weekly, have ability to speak upon your business and results in a group setting 



  • Visual merchandising or retail experience required 
  • Bachelor’s degree preferred 
  • Proven knowledge of outdoor apparel, gear and their technical features 
  • Interest and understanding of the Backcountry Brand aesthetic and customer 
  • Excellent organizational and communication skills 
  • Ability to perform under pressure and prioritize competing tasks 
  • Proficient in Microsoft Excel with strong analytical skills 

About Backcountry 

Seek it. Find it. Send it. We help customers seek the perfect gear for their backcountry, find their awe, and send it their way. Through our five brands—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and Steep&Cheap—we give our customers the gear, knowledge, and inspiration they need to chase life’s greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and we’re actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.

We’re a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.

We take growth and personal fulfillment seriously. For our employees—aka, our Herd—this means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office. 

When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and you’ll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending or Health Savings Account.


Other details

  • Pay Type Salary
Location on Google Maps
  • Park City Office, 1678 West Redstone Center Drive, Park City, Utah, United States of America