Lead, Competitive Intelligence & Personas

We are seeking a strong story teller and strategic leader to join our team as a Lead of Competitive Intelligence & Personas. In this role, you’ll work cross-functionally with the Products, Sales, Marketing, Enablement, and Talent organizations at Aquent to  be the go to expert on the competitive landscape. Your positioning  and strategic thinking will guide how Aquent positions its offers against the competitive landscape to win.

The ideal candidate is a strategic thinker capable of guiding competitive positioning and strategy; while simultaneously being detail oriented, with a keen eye for detail across battlecards, messaging, and more. This role will have a high level of ownership and visibility across the organization and will be tightly aligned with our sales team. 

Who You’ll Report To:

VP, Enterprise Enablement & Field Readiness

What You'll Do:

• Own all competitive positioning, personas and messaging: develop a compelling narrative and value propositions for Aquent’s offers, and how to win over the competition 

• Own all battlecard and competitive intelligence, including ongoing research and staying up to date on industry trends — and the latest features in the market

• Partner with the Sales, Product and Marketing team to help guide development based on the competitive landscape

• Drive strategy around product positioning and new launches based on strategic inputs from the competitive landscape

• Support our sales team in competitive scenarios

• Help support product launches in partnership with cross-functional teams

• Work closely with the industry experts to ensure effective thought leadership and ongoing relevance in the market

• Develop competitive GTM strategies to help accelerate new pipeline and upsell opportunities

• Understand the customer, the competition, and how Aquent’s offer uniquely solves that customer’s problems

• Help develop compelling customer case studies and testimonials

What We're Looking For:

• 7+ years of work experience in a marketing / strategic function

• Competitive intelligence experience required

• Excellent writing and storytelling skills — has previous writing samples to point to

• Experience working with executive leadership and cross functional teams

• Thrives in a fast-paced environment, a high-energy go-getter

• Strong project management skills

Creating a diverse and inclusive workplace is one of Aquents core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.