Lead, Competitive Intelligence & Personas
We are seeking a strong story teller and strategic leader to join our team as a Lead of Competitive Intelligence & Personas. In this role, you’ll work cross-functionally with the Products, Sales, Marketing, Enablement, and Talent organizations at Aquent to be the go to expert on the competitive landscape. Your positioning and strategic thinking will guide how Aquent positions its offers against the competitive landscape to win.
The ideal candidate is a strategic thinker capable of guiding competitive positioning and strategy; while simultaneously being detail oriented, with a keen eye for detail across battlecards, messaging, and more. This role will have a high level of ownership and visibility across the organization and will be tightly aligned with our sales team.
Who You’ll Report To:
VP, Enterprise Enablement & Field Readiness
What You'll Do:
Own all competitive positioning, personas and messaging: develop a compelling narrative and value propositions for Aquent’s offers, and how to win over the competition
Own all battlecard and competitive intelligence, including ongoing research and staying up to date on industry trends — and the latest features in the market
Partner with the Sales, Product and Marketing team to help guide development based on the competitive landscape
Drive strategy around product positioning and new launches based on strategic inputs from the competitive landscape
Support our sales team in competitive scenarios
Help support product launches in partnership with cross-functional teams
Work closely with the industry experts to ensure effective thought leadership and ongoing relevance in the market
Develop competitive GTM strategies to help accelerate new pipeline and upsell opportunities
Understand the customer, the competition, and how Aquent’s offer uniquely solves that customer’s problems
Help develop compelling customer case studies and testimonials
What We're Looking For:
7+ years of work experience in a marketing / strategic function
Competitive intelligence experience required
Excellent writing and storytelling skills — has previous writing samples to point to
Experience working with executive leadership and cross functional teams
Thrives in a fast-paced environment, a high-energy go-getter
Strong project management skills
Creating a diverse and inclusive workplace is one of Aquents core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
We are the leading global work solutions company. Through a range of brands, we help guide businesses toward the talent, technology, and services they need to excel. From specialty recruiting and talent experience to creative strategy and project management, we’re making the future of work better for everyone. Our brands include Aquent Talent, Aquent Studios, Aquent RoboHead, Aquent Scout, Aquent Employer of Record, and Aquent Gymnasium. To learn more, visit aquent.com.
Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
- Pay Type Salary
- Min Hiring Rate $110,000.00
- Max Hiring Rate $140,000.00